May
20
Rifle Approach The least expensive marketing approach is the
rifle. Businesses that choose this approach are able to select
their target market (niche group). Developing a compelling
message to address the audience is the next step. In some
circles, this is 'Direct Marketing'.
Identify the target market's lifestyle and demographic related
markets for your business. The target market could consist of
the following:
· Women · Men · Professionals · Homemakers · Middle-class ·
Upper-class ...Read the rest of this entry »
May
19
/p>
You have permission to publish this article electronically or in
print, free of charge, as long as the bylines are included. A
courtesy copy of your publication would be appreciated - send
to: patricia@patriciadrain.com
7 Secrets For Taking Your Business To A New Level
Patricia Drain knew it was time to write a business owner's
quick guide for building value in your business when she
attended a seminar with other business owners. A frequent
question asked among the group was, 'Why did you ...Read the rest of this entry »
May
18
Ok you have your business model, the I's are dotted and your T's
are crossed, and you're ready for the customers. But where are
they? As much as we would like to believe customers will flock
to your doorstep (or your web "doorstep") overnight, that is far
from the true. Granted there are the lucky few that are
immediate sensations, but for the rest of us...we have to
advertise.
What you say? You don't have a million dollar advertising
budget? You, my friend, are in luck! Below are ten ...Read the rest of this entry »
May
17
We in the UK are fortunate to live in a country which is rich in
the diversity of its population. Nowadays, your work colleagues
might be any age, male or female, from any ethnic, religious or
cultural background, married, single or living with a partner of
the opposite or same sex, able-bodied or not. This has many
advantages, but also presents organisations with the challenge
of getting the best out of such a diverse workforce, while at
the same time meeting their legal responsibilities. It ...Read the rest of this entry »
May
16
Can you learn to paint like Rembrandt without experiencing how
Rembrandt did it? The same goes for learning marketing and sales
techniques that work.
I'm always amazed by the responses I get from many of my
business coaching clients, and sales and marketing clients when
I ask them to keep copies of the best and the worst ads and
websites they've seen. I don't think I've ever found a client
that had been doing it before. And when asked them to start
keeping copies and learn from what they see ...Read the rest of this entry »
May
15
Being in the graphic design business is very competitive - you
have to learn to swim or you will sink fast. I've been a graphic
designer for 12 years and I'd like to share the journey I took
to owning and building a successful graphic design business.
One of the first things I recommend to help develop skills and
learn tricks that you would never learn in school is to get an
internship. I got my first taste of graphic design in high
school and by my senior year I was working as an intern for ...Read the rest of this entry »
May
14
Deciding on the right type of printing process will depend much on the type of project that you are having printed. There are numerous printing methods that can be used, and here are some general guidelines for choosing the printing method that will give you the best results.Low VolumeIf you are printing a personal project or pieces only for internal use, then you may simply need to head to the copy machine. This will be the easiest method for short runs where the quality is not important, ...Read the rest of this entry »
May
13
Why Self-Published eBooks are Winners Judy Cullins c. 2005
Myths abound about print books being the right kind of book and
eBooks being on their last leg. These ideas spring from
traditional publishing.
Hopeful authors have read it many times--that a true book, one
that will bring you reverent kudos, must be in print and must be
long. And it must have a top agent and publisher. Maybe true
five-ten years ago. Like you, I believed it at first and went
down that rocky road to get an agent, then ...Read the rest of this entry »
May
12
When starting out in business there are great temptations to buy
"the best of everything" and spend too much money in the
process. This is one of the potentially devastating mistakes
that new companies make and it can be a killer from the start.
It is the intention of this article to help you avoid spending
thousands of unnecessary dollars when setting up your Small
Office Home Office (SOHO). It addresses your PC and the software
that you buy for it.
First off, think of your PC as a business ...Read the rest of this entry »
May
11
You may assume that your guest's experience at your restaurant
may be enhanced by a point of sale system. Maybe you had not
even though of it. However, the fact is that a good point of
sale system can benefit the experience of your guests.
So often the salesperson tries to focus your attention on the
benefits of their product with regard to your interests. But
what about your customer's interest? Shouldn't you also be
concerned about how installing a point of sale system is going
to affect ...Read the rest of this entry »